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"There's good, there's better, then there's Creek Stone."

Social Media – Have You Been Following Along?


As most know well by now, the days of old time advertising and getting your name out there to the public are long gone. There once was a time when one could simply put a sign above their door, place an ad in the Yellow Pages, maybe run a mailer here and there, and maybe some newspaper ads….and that was it. If you wanted to get really fancy, then you would be on the TV or radio.

No, those days are long gone. Is that good or bad? I would say that, for the consumer, social media is an excellent thing!! Not only can you get a lot of information about the companies you are thinking about doing business with, but those businesses are now much more accountable to the consumers thanks to online reviews.

I’d say that it is not a good thing for the businesses because it’s so hard to keep up with all of the social media platforms. Not only is it hard to keep up with them all, it’s almost impossible to advertise and maintain any sort of real presence on ALL of them at once.


Just imagine competing with 40 or more other Amarillo chiropractors online all with the goal of getting more eyes on them. Or competing with other spas in Amarillo offering waxing, facials, skin care, teeth whitening, and eyelash extensions. How do you begin to set yourself apart nowadays? I have been a chiropractor in Amarillo area for 20 years and I still find myself competing for attention in this day and age of online social media presence. It is a chore!

With that being said, we like to think we are GREAT at connecting and what we want to always do is try to provide you with valuable and educational information FIRST, inspiration second, and then somewhere in the mix we’ll tell you about our services and what all we offer. We feel that if we are communicating on social media with a “PEOPLE FIRST” mentality and message, then we will be just fine.

Most also know by now how sharing, liking, and interacting work I’m sure but, just in case, if you like the content we post and you want to see it more often, you MUST interact with our posts from time to time. That means LIKING, SHARING, & COMMENTING. Those actions tell the social media platforms that you like what we share and those platforms will begin making sure that you see more of what we have to offer.

Not only that but sharing helps your friends see the valuable and educational content we offer every single day and that helps us GROW and stick around to service you and your family more effectively every year. We appreciate any help we can receive on this “Online Journey” all small businesses find themselves taking these days.

What we have found is that as soon as we think we are getting somewhere with social media, the platforms tend to change the rules. But, there are some constants as we have mentioned that do not change. Liking, commenting, and sharing will always be viewed as important by the platforms.

Now that we have discussed it a little bit, let us show you where you can find us online. Hold on tight here. We have done A LOT of work building an online presence!!

Our main Creek Stone presence can be found in the following places:








Google +

THAT’S A LOT RIGHT? My goodness. But, that’s not where it ends. Since Creek Stone offers so many different spa services in Amarillo, we felt like there was a need for different Facebook pages to represent each specific service. Otherwise, those looking for Chiropractic care in Amarillo, may find themselves inundated with posts about eyelash extensions and we don’t think that would work out very well. So, we separated them. You can find all of our additional pages below. Go and LIKE them all!




Creek Stone Corporate On-Site Chair Massage

Eyelash Extensions

Teeth Whitening

Facials & Skin Care

Spinal Decompression

Personal Training

Personal Injury / Car Wreck Treatment

Yoga Classes

Extra Projects Important to Me (Dr. Williams)

100 Men Who Give A Damn Amarillo is a philanthropical group I helped start locally. It’s an easy, no hassle way to make a difference in our community and region.


River Horse Gallery – Along with my father, I am a sculptor and this is the Facebook page where we show off our creations!


Amarillo Furniture Live Edge & Customs – Along with my wife and step-dad, I make live edge furniture as a hobby.

All Things Luxe – Along with my wife, I created a local high-end trade show called All Things Luxe. This was our first year and are looking forward to an incredible year number two!


So, as you can see, when I say that it is all a chore, I’m speaking from experience. The best one can do these days is keep themselves out front. That is exactly what we try to do every day. We hope you enjoy what we have to share and offer. We enjoy putting together content for you just as often as possible.

We would love to hear your suggestions. Constructive criticism is so helpful!

Until next time, thank you for visiting and thank you for being a blessing to our business(es).

Jeff Williams, DC

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3501 W. 45th St., Suite T Amarillo, TX 79109
PHONE: 806-355-3000

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